email marketing tips 2

6.Offer electronic “loyalty coupons”: This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase as soon as possible. Follow-up offers are one of the most powerful ways to build a profitable business because.
7.Clarify your Privacy Policy & Contact Info: Put your contact info in two places within the email. Bombard the text with ‘click here’ or repetitive plugs doesn’t usually do much but look like a hard sell. Two well placed and clickable contact links near the top and bottom of the email makes for easy and effective responses. Trust is essential in creating stronger customer relationship on the Internet. When a visitor subscribes to your newsletter and gives his or her contact information and other pertinent details, the person assumes that his/her information will be used only in-house, never shared, sold or rented so clearly articulating your policy. State on the registration forms what kind of information user may be willing to provide.
8.Test, Test and Test More: Create a test group, view formatting in an email client prior to sending any emails to your list! Test all the links contained within the email message and make sure they are properly formatted and work! Do a test mailing and send to a small population in your group to test your message. Conduct an A/B split test to determine the effectiveness of your message. Make sure that the sampling is a large enough that the results will be an accurate reflection of the messages effectiveness. Put your eye so that the same person doesn’t get more email at same time.
9.Respond promptly to email inquiries: The hallmark of good customer service on the Internet is the quick response time to email inquiries. Make sure that you respond to emails from your subscribers quickly to assure the person that you are taking care of his/her concerns. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can significantly increase your chances of closing a sale by providing your leads with extra information.
10.Track and analyze the results: As with any marketing campaign, tracking the results and optimizing performance over time is absolutely necessary. Thankfully, sophisticated email marketers can track insightful and actionable data that can be used to evaluate performance using Google Analytics & other softwares.. Important metrics to analyze are pass-along, click-through, and conversion rates. Marketers separate the click-through and conversion rates by original customers from referrals and evaluate their respective performances. These metrics will alert a marketer to which offers and customers drive the highest ROI.


I hope by implementing these practical policies, you can increase sales + traffic to your site